Raising Major Gifts of Assets in the Aftermath of COVID-19

Raising Major Gifts of Assets During a Pandemic

Featuring: Russell N. James III, J.D., Ph.D., CFP® (2021)
Run time: 60 minutes

The new world has brought new challenges and new opportunities. There are new laws, new economic circumstances, new attitudes and new communication concerns.

In this one-hour webinar, Russell James III, Professor, Texas Tech University, reviews the “why” and the “how” of raising major gifts of assets in this setting. You will leave with practical examples of new conversation scripts and new planning techniques that work in today’s environment.

View this webinar to:

  • Understand the economic and psychological implications of encouraging donors to give assets rather than cash
  • Hear research findings and practical examples of words and phrases that are particularly effective when communicating about current and planned gifts of assets
  • Review special charitable planning techniques that are particularly powerful in the current environment

Complete the form to access the recording and handouts.


Please complete all fields below to access the webinar resources. Thank you!

Thank you!

Please use the links below to access the webinar resources.

Russell James is my PG hero! Whenever I feel I’m losing my mojo, I just watch/listen to one of his presentations for an instant surge of inspiration and motivation. Thank you, Dr. James, and thank you, Stelter, for partnering with exceptional speakers and including their presentations among your gold mine of resources.

Heather McGorman, Planned Giving Officer, Guiding Eyes for the Blind