Feeding America

Why I partner with Stelter: Reputation

Feeding America

Why I partner with Stelter: Reputation

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‘Top-Notch Reputation’

When Stacey O’Malley became director of development for Feeding America, she got another job: leader of the nonprofit’s planned giving program. Feeding America had a planned giving program in place, but without a point person it had become uncultivated and dormant over the years.

Girl smiling


Stacey O'Malley

“Stelter’s reputation brought us to them—and the results they deliver keeps us with them.”

Stacie O‘Malley

Director of Development for Feeding America

Program Objectives

Increase legacy society membership  +  Convert annual givers to planned giving leads  +  Expand reach


Tactics Deployed

Targeted Multi-Channel Campaign

Educational Multi-Channel Campaign

Print and Digital Survey

A right-hand resource

With about 20% of her time devoted to planned giving in her new role, Stacey found herself needing a right-hand resource. She knew it had to be a partner she and the Feeding America team could trust to help them stay true to their brand while growing and managing their planned giving program.

“Stelter’s reputation brought us to them,” Stacey says. “In our initial meetings, I kept thinking, ‘I like these people.’ They weren’t continually trying to upsell me. They met me where I was with an eye to the future.”

Keep Reading! Find out how Stelter uncovered high-value planned giving prospects not on Feeding America's radar.

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