UNICEF USA
Why I partner with Stelter: Expertise
‘Trusted Partner’
“I have never seen anyone grumpy at Stelter,” Karen Metzger says with a laugh. While that makes her happy, what pleases her most is knowing that she has a trusted partner in Stelter—one that continually helps her refine, perfect and grow her planned giving program. In fact, since Stelter came on board, UNICEF USA's legacy society has grown by 25%.
©UNICEF/ETHA_2014_00248/Ose
“I love that they always have a researcher on staff, a legal person in-house, and are highly ethical in their work. They’re a step above in terms of how they offer things, and the people they bring in are top-notch.”
Karen Metzger
Managing Director of Planned Giving at UNICEF USA
Program Objectives
Year-over-year revenue growth + Expand support base + Donor retention
Tactics Deployed
Targeted Multi-Channel Campaign
Educational Multi-Channel Campaign
Stewardship Multi-Channel Campaign
Digital Survey
A decade-long partnership
As UNICEF USA's managing director of planned giving, Karen has seen the transformative process firsthand. She started working with Stelter on direct mail more than a decade ago. Today, she relies on Stelter to help manage most every donor touchpoint, including direct mail, emails, web pages, surveys and donor reports, and to keep mailing lists cleaned and mined for optimal donor reach.
Keep Reading! Learn how Stelter uncovered 6,000 additional top prospects for Karen's mailing list.