Featuring: Jackie Franey (2021)
Run time: 60 minutes
Is your nonprofit aware of the critical role non-cash assets can play in your fundraising program?
The Nature Conservancy is shifting the culture of its organization by integrating these types of assets into discussions of philanthropic giving options with donors.
In this one-hour webinar, Jackie W. Franey, CPGS, CAP®, Director of Gift Planning Fundraising at The Nature Conservancy, delves into how they have embraced the mental framing research of Dr. Russell James and specifically highlights the evolution of their gift planning fundraising team. Like other organizations, they have met challenges along the way, but have been implementing a new model and are seeing great success.
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This was a fascinating and very engaging webinar, the best webinar I've attended this year, out of the innumerable webinars I've attended. Jackie was excellent and her presentation was very, very informative.