Why Cash is Not King in Fundraising

Featuring: Russell James, J.D., Ph.D., CFP® (2018)
Run time: 1 hour

In this one-hour webinar, Russell James, J.D., Ph.D., CFP®, professor in the Department of Personal Financial Planning at Texas Tech University, shares insights from his most recent research.

Dr. James research tracks the fundraising growth of hundreds of thousands of nonprofit organizations from 2010 through 2016 to identify what predicts current and long-term fundraising growth. A key predictor is whether the nonprofit effectively pursues gifts of assets (e.g., stocks, bonds, real estate) rather than gifts of cash.

Get an inside look at these comprehensive results, while he investigates the psychological and practical aspects of why gifts of assets are so critical for high-growth fundraising, and discusses strategies for effectively pursuing these important gifts.

View this webinar to learn:

• How the receipt of noncash gifts predict current and future fundraising growth at nonprofit organizations.
• The psychological benefits of converting donors from cash to noncash assets.
• Economic (tax) benefits of converting donors from cash to noncash assets.

Fill out the form to view the webinar and download the slides.