Understanding the Major Trends That Are Impacting Donors Today…and Tomorrow!

Featuring: Nathan Stelter (2019)
Run time: 60 minutes

It’s no surprise that the growth of the planned giving industry has largely been on the backs of the silent generation donor. However, today’s planned giving donor looks a lot different than the ones that many of us have come to know over the years.

Today’s planned giving donor—and their expectations—have not only been shaped by the generational shift from matures to boomers, but also the advancement of technology and an evolution in how society views nonprofits.

In this one-hour webinar, Nathan Stelter, President, The Stelter Company, explores the socioeconomic changes that are impacting how donors approach their planned gift decisions and what that means for your marketing.

Stelter looks into how advancement in technology and broader access to information is blowing up our traditional donor pyramid. And, he reviews research that’s showing us a shift in the societal view of nonprofits and how it’s impacting the donor decision-making process.

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