The Elusive, Ever-Changing and Shape-Shifting Planned Giving Donor

The Elusive, Ever-Changing and Shape-Shifting Planned Giving Donor

Featuring: Katherine Swank, JD and Lawrence C Henze, MPA, JD (2021)
Run time: 60 minutes

In this one-hour webinar you'll learn about the findings from Blackbaud’s 20+ year study of deferred gift donors in the U.S. and Canada. Our presenters explain this comprehensive set of individual behavioral, wealth, consumer and philanthropic insights and how they apply advanced analytic methods to understand these individuals and how they’ve evolved over the years.

View this webinar to learn about:

  • Characteristics of planned giving donors now compared to five years ago
  • Specific data you should collect to better inform your planned giving efforts
  • Database and fundraising strategies to help you grow your pg program
  • Modeled and wealth data available to you

Complete the form to access the webinar resources.

 

Please complete all fields below to access the webinar resources. Thank you!

Thank you!

Please use the links below to access the webinar resources.

Very interesting and informative. I feel more clear now on what a prospect looks like and intend to put your ideas into you. Look forward to sharing this information with my colleagues.

Stacy Ale, Associate Senior Director, Paralyzed Veteran of America