Survey Says

Survey Says... Know Your Donors-It Pays to Ask

Featuring: Nathan Stelter (2018)
Run time: 60 minutes

Surveys are everywhere. Whether you made an on-line purchase at Target, had an overnight stay at the Hilton or visited your dentist—you can expect a survey in your inbox in short order. The brands and businesses you interact with want to know what you think.

But what about the organizations you have the most passion for? The animal rescue league you volunteer at, the church you attend each week or the cancer research center that impacted your life? Are they asking?

They should be.

In this one-hour webinar, Nathan Stelter, Vice President, The Stelter Company, explores the benefits of donor surveys. Nathan provides answers to common questions nonprofit professionals ask about surveying their donors and shares best practices for implementing survey results into your organization’s marketing communication plans.

View this webinar to learn:

  • Five use cases for surveying your donors.
  • Survey objectives that will help guide the direction of your survey to gain actionable results.
  • Appropriate sample size, audience criteria, and database preparation for a successful survey.
  • Four things to consider when creating your survey to avoid common survey bias.
  • Tips for putting your survey results to work for your planned giving program and organization as a whole.

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