Planned Gift Marketing During & After COVID-19: A Chance to Pivot or Truly Change?

Featuring: Nathan Stelter (2020)
Run time: 75 minutes

The COVID-19 pandemic and corresponding economic impact have created a once-in-a-lifetime scenario wherein every industry is being impacted in one way or another. With the continued uncertainty around our health, our finances and our future, donors are battling a variety of emotions and anxiety—leaving gift planners struggling to find the right messaging for the moment.

Combining recent data with Stelter’s 50+ years of experience working with nonprofits across the country, Nathan Stelter helps to provide you clarity and ideas for paving a way forward.

View this webinar to learn:

• The complexity of emotions donors are being faced with and what that means to your marketing
• The subtle art of adjusting your planned giving messaging during the pandemic and economic downturn
• Which of these adjustments should inform your outreach and program goals going forward

Complete the form to access the recording and handouts.