Planned Gift Marketing During & After COVID-19: A Chance to Pivot or Truly Change?

Planned Gift Marketing During & After COVID-19: A Chance to Pivot or Truly Change?

Featuring: Nathan Stelter (2020)
Run time: 75 minutes

The COVID-19 pandemic and corresponding economic impact have created a once-in-a-lifetime scenario wherein every industry is being impacted in one way or another. With the continued uncertainty around our health, our finances and our future, donors are battling a variety of emotions and anxiety—leaving gift planners struggling to find the right messaging for the moment.

Combining recent data with Stelter’s 50+ years of experience working with nonprofits across the country, Nathan Stelter helps to provide you clarity and ideas for paving a way forward.

View this webinar to learn:

  • The complexity of emotions donors are being faced with and what that means to your marketing
  • The subtle art of adjusting your planned giving messaging during the pandemic and economic downturn
  • Which of these adjustments should inform your outreach and program goals going forward

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Thanks for addressing so many essential marketing and communication concepts in light of the tumultuous challenges that we have faced thus far in 2020!

Cornie Wassink, Director of Planned Giving, Northwestern College