Keep CALM and Market Planned Giving

Featuring: Dr. James Preston (2019)
Run time: 60 minutes

How do you measure the results of marketing planned gifts at a major university? In 2018, the University of Missouri-Columbia (MU) planned giving office enlisted the help of graduate students in the MU Truman School of Public Administration to help them determine the historic ROI of MU’s planned giving marketing.

In this one-hour webinar, Dr. James Preston, Assistant Executive Director, MU Extension & Engagement Advancement, shares the results of the project, the impact of an investment in planned giving marketing, a comparison of the results at MU against that of a benchmark institution and insights for future planning gained through the study.

Complete the form to access the recording and slides.