Earn Their Hearts and Their Support: A Donor-Centric Approach to Legacy Marketing

Earn Their Hearts and Their Support: A Donor-Centric Approach to Legacy Marketing

Featuring: Katie Parker, Kit Lancaster (2021)
Run time: 60 minutes

Which philosophies do top nonprofit marketers rely on to build their legacy communication toolkit?

In this one-hour webinar, Katie Parker, Stelter Content Director, and Kit Lancaster, Stelter Client Strategist, dig into these philosophies and share how they relate to your donor outreach. They also review the research and best practices that inform many of the most powerful solutions.

View this webinar to:

  • Identify which prospects should be on your legacy marketing list
  • Diagnose where your donors are in their legacy journey
  • See marketing examples that cultivate specific legacy donor mindsets
  • Review the research driving results in our industry

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Great balance in presenting the science/psychology behind our work, immediate tips for action, great examples across a variety of organizations. You kept it lively with multiple speakers on the team and demonstrated your mastery of the space. Great job, truly.

Anonymous Attendee