Designing the Perfect Marketing Strategy for Your Gift Planning Program

Designing the Perfect Marketing Strategy for Your Gift Planning Program

Featuring: Kathryn W. Miree, J.D. (2020)
Run time: 60 minutes

In this webinar you will learn how to use strategy and expected outcomes to drive the selection and combination of marketing options and themes that will best engage your donors.

Kathryn W. Miree, President, Kathryn W. Miree & Associates, Inc, teaches you how to create a marketing strategy for your Tier I, Tier II and Tier III planned gift prospects based on your donor pool and your gift planning program maturity with creative ideas to drive success.

View this webinar to learn how to:

  • Identify your Tier I, Tier II and Tier III donors
  • Create a strategy and expected outcomes for each Tier
  • Select marketing strategies that will achieve those goals
  • Adjust when necessary and act on opportunity
  • Track results

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Outstanding presentation. Grateful to Kathryn for continually sharing her wealth of experience and depth of knowledge pertaining to running an effective gift planning program.

Robert King, National Director of Gift Planning, Children International