Dear Leadership: Here’s Why Your Gift Planning Program Is Important

Dear Leadership: Here’s Why Your Gift Planning Program Is Important

Featuring: Elizabeth Ayers, JD, Executive Director of Gift Planning, The University of North Carolina at Chapel Hill (2022)
Run time: 60 minutes

How do you prove to the leaders of your organization the necessity of a strong gift planning program that includes participation by all fundraisers? Do you emphasize the impact of a large gift, collaboration, messaging and promotion, data, or bold campaign goals requiring “all hands-on deck?”

Today, The University of North Carolina at Chapel Hill has a strong internal case for gift planning embraced by management and board and is well on its way to having a well-executed stewardship plan. It was not always that way.

In this one-hour webinar, Elizabeth Ayers, JD, Executive Director of Gift Planning at The University of North Carolina at Chapel Hill, shares the challenges she faced and the steps she has taken to build their program into what it is today: a strong gift planning program embraced by the University community.

View this webinar to learn how to:

  • Resolve internal challenges while building a gift planning program
  • Collaborate with internal partners
  • Create reports to prove your program’s breadth and value

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“Fabulous presentation. Can’t wait to give it a second watch and examine the reports more closely. So many ideas. Thank you!”