In 2013, the Kansas State University Foundation desired to become more strategic with planned giving communications. In partnership with Stelter, the Foundation committed to re-energizing its planned giving marketing. Stelter proposed a phased rollout of a coordinated strategy, including a new website, eNewsletter and targeted direct mail campaigns. Communications were shifted to a proactive approach, including a newsletter coordinated with direct mail and email campaigns to improve consistency across media and long-term message reinforcement.
Leads have increased, as have planned gifts; the Foundation has gathered more than 300 leads since partnering with Stelter. The Foundation is seeing an increase in requests for information. The staff is able to draw on Stelter’s expertise to execute their programs so they can concentrate on building relationships with supporters. The introduction of a long-term strategy has reinforced the Foundation’s message across media.