National Trust for Historic Preservation

Why I partner with Stelter: Ease

National Trust for Historic Preservation

Why I partner with Stelter: Ease

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‘Stelter Listens’

“You can’t bake a cake with just one ingredient.” Any good cake worth its salt, that is. According to Jennifer Henke, director of philanthropic giving at the National Trust for Historic Preservation, it takes many components, combined with care and attention to detail, to make the sweet magic work. “As a nonprofit, you have to have all the ‘ingredients,’ or partners who are willing to listen to make your programs work,” she says.

People at museum


Jennifer Henke

“We all know organizations that tout themselves as ‘the experts.’ But I don’t want to be told I’m always wrong. Stelter listens, then offers feedback that we discuss—together.”

Jennifer Henke

Director of Philanthropic Giving at the National Trust for Historic Preservation

Program Objectives

Generate new bequest intentions  +  Increase planned giving revenue  +  Grow legacy society membership


Tactics Deployed

Targeted Multi-Channel Campaign

Educational Digital Campaign

Planned Giving Website

Stepping Back to Move Forward

When Jennifer arrived at the National Trust in 2017, a planned giving web page existed but had little impact. Thanks to candid conversations with her Stelter team and a deep dive exploring what she wanted her planned giving program to be, Jennifer realized her first objective was to “figure out what we’re doing and why” before making substantive changes.

Keep Reading! Learn how Stelter filled the National Trust planned giving pipeline with campaigns targeted to resonate.

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