Children International

Why I partner with Stelter: Leadership

Children International

Why I partner with Stelter: Leadership

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‘Flawless Work’

The team at Children International had already been around the block a time or two when they got to Stelter. “We had received nice bequests in the past and knew we had very loyal donors,” says Laura Thornton, Children International vice president, marketing and engagement. “But the question was: How do we actually know who’s out there and how do we talk to them?”

Girl smiling


Laura Thornton

“We chose to work with Stelter based on their reputation, as well as their thorough solution for the plan needed to relaunch a planned giving strategy for Children International. They’re known for execution that’s practically flawless.”

Laura Thornton

Children International Vice President, Marketing and Engagement

Program Objectives

Launch sustainable program + Increase donor engagement + Build internal confidence in program


Tactics Deployed

Print and Digital Survey

Planned Giving Website

Educational Multi-Channel Campaign

First Steps to Full Service

Children International sent out a donor survey several years ago. As feedback came in, however, they simply “didn’t have the strategy and resources for timely follow-up,” Laura says. This time, however, they knew they needed a full-service partner, one that could lead, guide and work with their internal teams to develop a long-term, well-functioning program.

Keep Reading! Find out how Stelter’s strategic and tactical leadership helped Laura and her team find success—and more than $3 million in bequests.

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