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Professional and Responsive
Trout Unlimited Finds the Perfect Match for Its Gift Planning Program
“Over the last couple of years, The Stelter Company has really become my planned giving department,” says Matt Braughler, development director for Trout Unlimited (TU) in Arlington, Va. Matt cannot imagine running the gift planning aspect of his office without the personalized service offered by The Stelter Company.
A Consistent Campaign
He relies on his Stelter colleagues to guide him through producing TU’s two-color custom newsletter, Stream Guardian Society, which is sent to nearly 19,000 donors each quarter. In addition, the organization uses Stelter’s gift planning Web pages and will soon expand its marketing efforts while embarking on a new capital campaign.
“We feel that consistently getting the message in front of the same list of donors is so important,” Matt says. “At this point, our donors have been receiving the quarterly newsletter for the past three years.”
Persistence Pays
Recently he saw this persistence pay off. After receiving the newsletter for a few years, a young couple informed Matt of their bequest intentions. “We’re slotted for about 50 percent of their estate,” he says. “It sounds like this could actually be a high seven-figure type of bequest!”
Matt couldn’t ask for a better fit for his gift planning marketing provider. “They are professional and responsive, and those are the two things I look for,” he says. “I never feel like I’m lost in the shuffle.”
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