New results reveal the most effective messaging to influence charitable decisions associated with planned giving.
Russell N. James III, professor,
Texas Tech University
Industry Research
Learn the science and psychology behind encouraging people to learn about and commit to planned giving through survey techniques.
Russell N. James III, professor,
Texas Tech University
Industry Research
An update to the mind-bending Words That Work research, this study reveals the latest insights on what attracts planned giving donors.
Russell N. James III, professor,
Texas Tech University
Industry Research
Gain a deeper understanding of giving trends, strategies and traditions among wealthy donors from this latest installment in a biennial study of high net worth givers.
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Industry Research
Discover practical advice and remarkable insights into how to improve your gift planning program.
Russell N. James III, professor,
Texas Tech University
Industry Research
Stop guessing and start writing with confidence! Learn the most powerful words and phrases to turn prospects into planned givers.
Russell N. James III, professor,
Texas Tech University
Industry Research
An eye-opening look at how changing demographics will transform planned giving and what this means for you.
Russell N. James III, professor,
Texas Tech University
Industry Research
Combining new fMRI neuroimaging results with experimental psychology, psychological theory and survey research, this study looks inside the conscious and subconscious processes engaged by bequest decision-making.
Russell N. James III, professor,
Texas Tech University